INTRODUCTION
Football Federation Australia (FFA) is excited to announce the introduction of ‘MiniRoos’ as Football’s new junior participation brand for boys and girls aged 5 – 11.

MiniRoos will replace Small sided Football as the new name and brand for junior football.

MiniRoos is the launch of an umbrella brand to unifying grassroots junior football in Australia. It is the first step for boys and girls on a pathway to a life in football.

Together, the Football Family can ensure MiniRoos becomes the most popular junior sports brand in Australia.

What does this mean for associations and local football clubs?

Firstly, it is important to note there will be NO change to the Small sided Football national playing formats, nor its administration or delivery.

MiniRoos has been introduced to address brand issues associated with ‘Small-sided Football’, with consumer research revealing the name itself held very little appeal and awareness in the marketplace was well below that of its competitors.

Launch plans
MiniRoos will be officially launched on Monday 3 February as part of the Hyundai A-League’s Play Football Round. The launch will occur via FFA’s digital and social channels and be complemented by Member Federation communications. Additional MiniRoos promotional activities will take place throughout the first half of the year at m’ajor events including both the Socceroos & Matilda’s farewell matches and the 2013/14 Hyundai A-League Finals series.